For broadcast on 2CH Sydney, 6 Apr 2014.
A study of interactive gambling, commissioned by Gambling Research Australia, has found that promotional offers, such as free bets, led punters to place bets they would otherwise not have made.
Writing in The Age, Richard Willingham notes that punters feared that losing a promotional bet would lead them to chase losses with their own money, and problem gamblers seeking help viewed email and pop-up advertisements as ”excessive and predatory” as they often received them while engaged in non-gambling online activities.
Respondents to the study also reported that frequent email promotions encouraged them to gamble more than intended, and were perceived as targeting particular vulnerable individuals.
Predatory activity on the part of the gambling industry is disgraceful and, if the industry is incapable of self-regulation in the interests of public health, the only solution is for a morally responsible government to impose corrective legislation to curb the predation.
I’m Rod Benson for the NSW Council of Churches.
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